In today’s digital age, creating content that resonates with your audience is essential for increasing brand visibility. Shareable content not only boosts engagement but also extends your reach as your audience spreads your message across their networks. However, creating shareable content requires more than just posting on social media; it requires strategy, creativity, and a deep understanding of what motivates your audience.
Here’s how you can create shareable content that will help your brand grow and increase its visibility.
1. Know Your Audience
The first step to creating content that people want to share is to understand your audience’s preferences, needs, and emotions. The more you know about your target audience, the better you can craft content that resonates with them. Ask yourself:
- What are their pain points?
- What solutions do they need?
- What type of content are they engaging with on social media?
By understanding these factors, you can create content that speaks to their needs and inspires them to share it with others.
2. Focus on High-Quality, Valuable Content
The foundation of shareable content is value. People are more likely to share content that provides value, whether it’s educational, entertaining, or inspiring. Content that solves a problem, answers a question, or provides insightful information tends to get shared the most.
Types of valuable content include:
- How-to guides and tutorials that educate.
- Case studies or customer success stories that build trust.
- Lists, checklists, or resources that simplify information.
- Infographics that distill complex data into easily digestible formats.
3. Make It Visually Compelling
Visual content tends to be more shareable than text-based content. Graphics, images, infographics, and videos capture attention and are more likely to be shared. Visual content is easier to digest and can convey information more efficiently, which encourages users to share it with their followers.
Best practices for visual content include:
- Using bright, eye-catching images that are relevant to your content.
- Designing infographics that summarize valuable information in a visually appealing format.
- Creating videos that are engaging, whether they’re educational or entertaining.
- Ensuring your visuals align with your brand’s style for consistency.
4. Be Relatable and Humanize Your Brand
People connect with brands that feel authentic and relatable. Shareable content often carries an emotional appeal—whether it’s humor, empathy, or a compelling story. The more human your content feels, the more likely it is to resonate with your audience and compel them to share it with their network.
Ways to humanize your brand include:
- Sharing behind-the-scenes content to give followers a glimpse into your company culture.
- Telling personal stories that relate to your audience’s experiences or struggles.
- Incorporating humor or emotion into your content to create an emotional connection.
5. Keep It Short and Shareable
In the age of short attention spans, less is often more. People are more likely to share content that is easily consumable and shareable. When it comes to creating shareable content:
- Keep headlines concise and captivating.
- Break down long-form content into bite-sized pieces (e.g., turning a blog post into key points).
- For videos, aim for a length that holds attention but isn’t too long to deter sharing (typically under 3 minutes).
- Use quotes or snippets that are easy for people to share across social platforms.
6. Encourage Engagement with a Call to Action
Encouraging your audience to engage with your content is a great way to boost its shareability. Whether it’s asking them to comment, share, or tag a friend, creating a clear call to action (CTA) invites them to take action. For example, you might say:
- “Tag a friend who needs this tip!”
- “Share this post if you agree!”
- “Let us know your thoughts in the comments.”
This sense of community involvement can increase the likelihood of people sharing your content.
7. Be Timely and Relevant
Creating shareable content means staying on top of trends and current events. Content that is timely and relevant to what’s happening in the world or in your industry is more likely to be shared. People want to share content that is topical, especially if it ties into something they are already discussing.
Ways to stay timely include:
- Creating content around seasonal events, holidays, or trending topics.
- Tapping into current events or popular memes (as long as it’s appropriate for your brand).
- Using real-time data, statistics, or studies that highlight the latest industry insights.
8. Use Storytelling to Connect with Your Audience
People love stories. Storytelling is an essential tool in creating shareable content because it helps your audience connect with your message on a deeper level. Whether you’re telling the story of how your product helps customers or sharing a brand journey, a well-told story can inspire your audience to share your content.
How to implement storytelling:
- Share customer testimonials or stories about how your product or service made a difference.
- Use narrative-driven blog posts or videos that focus on a beginning, middle, and end.
- Showcase how your brand solves problems and delivers value in relatable ways.
9. Leverage User-Generated Content
User-generated content (UGC) is one of the most powerful forms of shareable content because it comes directly from your customers and followers. People are more likely to trust and share content that comes from others in their network. Encourage your audience to share their experiences with your products or services and feature this content on your channels.
Examples of UGC include:
- Customer photos of your product in use.
- Social media challenges or contests that encourage participation.
- Reviews or testimonials from happy customers.
10. Optimize for Sharing
Finally, ensure that your content is easy to share across various platforms. Add social sharing buttons to your blog posts, website, and emails to make it simple for users to share with their networks. Additionally, optimize your content format for each platform’s specifications (such as image sizes, video lengths, and hashtags).
Conclusion
Creating shareable content is a powerful way to increase your brand’s visibility and reach a broader audience. By focusing on high-quality, visually compelling, and relatable content, and by leveraging storytelling and user-generated content, you can craft messages that resonate with your audience. Remember, shareable content should always add value, be relevant to your audience, and encourage engagement.
Ready to create shareable content that boosts your brand’s visibility? Contact us to learn how we can help you amplify your message and grow your brand!